WHY MARFA STANCE EXCLUSIvELY USES LORO PIANA CASHMERE YARN

Loro Piana supplies only the best and finest cashmere from across Northern China and Mongolia. On the windblown uplands of Mongolia and China, lives the Capra Hircus. Their outer coat shields against rain, sun, and dust, and beneath is a soft under-fleece which acts as a layer of insulation. This is the most precious part of the fleece, known as cashmere. Once every spring, when the climate is milder and the animals naturally shed their coats, the goat herders harvest the cashmere. The procedure is carried out by gently combing the goat, gathering the delicate under-fleece without causing any harm to the animal. 

The annual production of each Capra Hircus is around 250 grams, which after removing the coarser outer fibers is reduced to no more than 150 grams of precious raw material. This is why cashmere is so luxurious, each small batch of sublime fiber is the result of hard work, patience and passion. Every bale is meticulously checked, de-haired, and washed at one of the Loro Piana laboratories in Beijing, Hong Kong, and Ulaanbaatar, before being shipped to Italy for subsequent analysing and quality control. Only the cashmere that reaches Loro Piana‚Äôs own standard of excellence is then transformed into superior quality yarn, which is produced through a combination of sophisticated technology, and a lifelong commitment to perfection. Loro Piana Cashmere has an almost silky feel and is outstandingly fine, measuring around 15 microns for adult cashmere. 

Thanks to the natural structure of the fiber, Loro Piana Cashmere possesses incredible insulating properties. The air trapped in the tiny spaces between the fibers forms a natural barrier that helps contain body heat and prevent cold from reaching the skin. The finer the fibers, the greater the insulation. 

Wearing Loro Piana Cashmere truly is an incomparable experience. With exceptional fineness, softness, lightness and warmth, garments crafted from Loro Piana Cashmere are ideal for use in winter and in the transitional seasons, as well as on cool summer nights.